6 Great Marketing Cloud Certifications from Salesforce
Salesforce Marketing Cloud Credentials is an outstanding opportunity for candidates who want to make their career in the field of cloud marketing. This collection of 6 independent certifications contains learning topics that are sufficient to provide advanced and trending marketing skills. These certifications have created a wide career scope. Salesforce is globally-recognized and inculcates exceptional skills in candidates. These skills help them to resolve marketing dilemmas, create the best marketing plans, promote the products and develop strong customer relationships.
This blog deals with all Marketing Credentials offered by Salesforce. It will help you to choose the most suitable marketing certification that matches your caliber and interest.
1. Salesforce Marketing Cloud Administrator
About the exam
- Exam Code: CRT:250
- Level: Beginner
- Number of Questions: 60
- Type of Questions: Multiple-choice questions
- Exam time: 105 minutes
- Passing score: 67%
- Registration fee: USD 200+ tax
- Retake fee: USD 100+ tax
- Delivery options: Online proctored exam or onsite proctored testing
- Prerequisite: None
- Experience required: 3-6 months
Course Outline
| Domain | Weightage |
| Digital Marketing Proficiency | 13% |
| Subscriber Data Management | 18% |
| Setup | 38% |
| Maintenance | 15% |
CLICK HERE: TO GET EXAM GUIDE
Roles of a Salesforce Marketing Cloud Administrator
- Configuration of marketing products
- Knowledge about data structure in subscriber data management
- Ability to navigate Setup
- Troubleshoot account configuration and user requests
Read more: Salesforce admin certification worth
2. Salesforce Certified Marketing Cloud Consultant
About the exam
- Exam Code: Marketing Cloud Consultant
- Level: Senior
- Number of Questions: 60
- Type of Questions: Multiple-choice questions
- Exam time: 105 minutes
- Passing score: 67%
- Registration fee: USD 200+ tax
- Retake fee: USD 100+ tax
- Delivery options: Online proctored exam or onsite proctored testing
- Prerequisite: Salesforce Certified Marketing Cloud Administrator credential
- Experience required: 6+ months
Course Outline
| Domain | Weightage |
| Discovery and Architecture | 16% |
| Integration | 20% |
| Account Configuration | 12% |
| Automation | 20% |
| Data Modeling and Management | 21% |
| Messaging | 11% |
Follow Up : Exam Guide to pass certifications
Roles of a Salesforce Certified Marketing Cloud Consultant
- Ability to implement Marketing Cloud
- Design and execute the best campaign
- Create custom solutions for customers
- Meet customer business requirements
- Maintain long-term customer success
Read more: 11 most Aspiring Salesforce consultant certifications
3. Salesforce Marketing Cloud Developer
About the exam
- Level: Senior
- Number of Questions: 60
- Type of Questions: Multiple-choice questions
- Exam time: 105 minutes
- Passing score: 63%
- Registration fee: USD 200+ tax
- Retake fee: USD 100+ tax
- Delivery options: Online proctored exam or onsite proctored testing
- Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential
- Experience required: 1 year
Course Outline
| Domain | Weightage |
| Data Modeling | 14% |
| Programmatic Languages | 35% |
| API | 22% |
| Data Management | 22% |
| Security | 7% |
Roles of a Salesforce Marketing Cloud Developer
- Ability to develop unique marketing assets
- Create landing pages, emails, CSS, HTML, AMP script
- Experienced in SQL
- Ability to use Marketing Cloud APIs
Read more: Market Value of Salesforce Certifications in Recent times
4. Salesforce Marketing Cloud Email Specialist
About the exam
- Exam Code: Marketing Cloud Email Specialist
- Level: Intermediate
- Number of Questions: 60
- Type of Questions: Multiple-choice questions
- Exam time: 90 minutes
- Passing score: 67%
- Registration fee: USD 200+ tax
- Retake fee: USD 100+ tax
- Delivery options: Online proctored exam or onsite proctored testing
- Prerequisite: None required; MKT 101 course attendance is highly recommended.
- Experience required: 6 months
Course Outline
| Domain | Weightage |
| Email Marketing Best Practices | 10% |
| Content Creation and Delivery | 24% |
| Marketing Automation | 26% |
| Subscriber and Data Management | 26% |
| Insights and Analytics | 14% |
Click Here : FOR EXAM GUIDE
Roles of a Salesforce Marketing Cloud Email Specialist
- Ability to create content, subscriber and data management
- Ability to deliver and make analytics in Marketing Cloud Email application
- Capable of using Email Studio, Content Builder, Journey Builder and Einstein features
- Skills in email marketing, data management and report generation
Read more: 35 Best Salesforce certifications
5. Salesforce Certified Pardot Consultant
About the exam
- Level: Intermediate
- Number of Questions: 60
- Type of Questions: Multiple-choice questions
- Exam time: 105 minutes
- Passing score: 68%
- Registration fee: USD 200+ tax
- Retake fee: USD 100+ tax
- Delivery options: Online proctored exam or onsite proctored testing
- Prerequisite: Salesforce Pardot Specialist credential
- Experience required: 1 year
Course Outline
| Domain | Weightage |
| Evaluation | 17% |
| Account Configuration | 20% |
| Automating Business Processes | 17% |
| Email Marketing | 10% |
| Lead Management | 14% |
| Personalizing the Prospect Experience | 8% |
| Reporting, Metrics & Analytics | 11% |
| Salesforce Engage | 3% |
Roles of a Salesforce Certified Pardot Consultant
- Ability to implement the Pardot application
- Design and deploy Pardot solutions using Pardot features
- Maintain long-term customer relationship
Click here: What is Pardot in Salesforce? A Probing and In-depth Guide
6. Salesforce Certified Pardot Specialist
About the exam
- Exam Code: Essentials of Pardot for Digital Marketers
- Level: Beginner
- Number of Questions: 60
- Type of Questions: Multiple-choice questions
- Exam time: 90 minutes
- Passing score: 72%
- Registration fee: USD 200+ tax
- Retake fee: USD 100+ tax
- Delivery options: Online proctored exam or onsite proctored testing
- Prerequisite: None required; course attendance is highly recommended.
- Experience required: 6-12 months
Course Outline
| Domain | Weightage |
| Visitors and Prospects | 8% |
| Administration | 11% |
| Pardot Forms, Form Handlers and Landing Pages | 20% |
| Lead Management | 24% |
| Email Marketing | 20% |
| Engagement Studio | 17% |
Follow up: Exam guide for preparation
Roles of a Salesforce Certified Pardot Specialist
- Design and deploy marketing campaign through Pardot
- Create strategies for email marketing and lead-generation
- Create reports and utilize them to make reliable marketing decision
Read more: How much Salesforce certifications cost?
Preparation for Salesforce Marketing Cloud Certification
We would organize the best and most reliable study resources to prepare Salesforce Marketing Cloud Certifications. Follow these steps to get the best exam preparation:
- Study the Salesforce Marketing Study guide. You must clearly understand the requirements to gain the Salesforce Marketing Cloud credential.
- Prepare through the notes, study material and tips that contain all the material to study for the Salesforce Marketing exam. Make sure that you do not leave any concept unlearnt. Mark the topics which you have prepared.
- Once you are done with learning, you need to practice the concepts. Practicing your concepts will give you a clear understanding of all the concepts you have mastered and those which need more attention.
Does Salesforce Marketing Cloud Certified get a high Salary?
Before you take Salesforce marketing cloud certification, an important question that arises in your mind is how much you can earn through this certification.
You might be encouraged to know that a good, market-competitive salary is offered to a Salesforce Marketing Cloud certified. Their salary starts from $60,000 per year and can elevate up to $170,000 per year. Their average yearly income is about $100,000. A great boost in salary has been seen for the candidates who develop skills and expertise to use Salesforce to increase the market demand for products and create strong customer- relationships.
Read more: 9 Salesforce certifications for rewarding profession
Final Thoughts…
Finally comes the time to decide which of the six certifications you need to take from the series. Well, it is relieving to know that you can take the certifications in any order. You can take any certification according to the job requirements and skills needed. Some candidates try to encompass all the marketing skills by attaining a complete series of Salesforce Marketing Cloud Certifications. What matters next is how you prepare for your chosen certification. Preparing from the most authentic and genuine study resources would be best. Practicing your concepts is equally important for exam success.
Frequently Asked Questions
How difficult is Salesforce Marketing Cloud certification?
All the certifications of Salesforce Marketing Cloud require attentive study and practical training. However, Salesforce Marketing Cloud Developer is the most technical exam to attempt. Moreover, the prerequisites to take this exam make it way harder than the other Salesforce Marketing Cloud certifications.
What are the skills required for Salesforce Marketing Cloud?
Skills needed for Salesforce Marketing Cloud are:
- Working knowledge of SQL.
- Understanding of Agile practices and associated tools (Jira/Azure DevOps or similar)
- Experience in front-end development (HTML, CSS, JavaScript)
- Back-end development with Node. Js.
- Experience with API integrations (REST/SOAP)
Is coding required for Salesforce Marketing Cloud?
Coding is not required for Salesforce Marketing Cloud. You don’t need to have an IT background to gain this certification. Any candidate can attempt these certifications. However, prior to gaining any Salesforce Marketing certification, the required knowledge must be attained.
How long will it take to learn Salesforce Marketing Cloud?
It takes about 5 weeks to learn Salesforce Marketing Cloud credentials. For some candidates, it takes more time -6 weeks- while others may complete it a bit earlier, in about 4 weeks. It would help if you studied hard to practically learn all the exam topics.
Which language is used in Salesforce Marketing Cloud?
The language used in Salesforce Marketing Cloud is AMPscript. It is used in landing pages, SMS, push messages, and email.
Can I learn Salesforce Marketing Cloud?
You can learn Salesforce Marketing Cloud through various online resources. Trailhead provides the study material to learn Salesforce credentials. It contains notes and quizzes that help to grasp the concepts easily.
Do Salesforce certifications expire?
Yes, Salesforce Marketing certifications expire if you do not keep them updated. To protect your certification from expiry, it is important that you take 1 module per year. If you fail to maintain your certification, it will expire and you will have to retake the exam.
What is the worth of Salesforce Marketing Cloud Certifications?
Salesforce Marketing Cloud certifications are undoubtedly the best certifications if you wish to make your career in cloud marketing. They have the most precise course to develop great marketing skills which employers favor. You have a very high chance of getting a great job opportunity.
